ICTA led Sri Lankan ICT delegation successfully exhibit and explore opportunities at Connect EXPO, Melbourne 2017

Ten companies, led by ICT Agency of Sri Lanka (ICTA) in association with the Sri Lankan ICT industry patronized and exhibited under the Sri Lankan IT-BPM Destination pavilion at the Connect Expo 2017, Australia’s fastest growing business technology event in Melbourne. The mission included obtaining first-hand knowledge on the market demands, evolving technologies, knowledge sharing in the form of taking part in the round table sessions, conference and taking part & exhibiting at the event. Pre-scheduled one-to-one business meetings took place through the event business matchmaking portal and further the delegates engaged in a networking session hosted by the State Department of Victoria with potential clients.

Representatives from companies such as Acecam (Pvt) Ltd, Arimac Lanka, Data Management Systems (Pvt) Ltd, Eyepax IT Consulting (Pvt) Ltd, Genesiis Software (Pvt) Ltd, Orion Development Pty. Ltd, Pixel Clear (Pvt) Ltd, Silverleap Technology Private Limited, Softcodeit Solutions (Pvt) Ltd and Talliance (Pvt) Ltd joined the delegation. For more information about the mission please visit https://srilankaitbpm.com/category/missions/australia/

ICTA conducted 02 seminar theatre sessions during the event to enhance the country brand awareness in the Australian market via pitching Sri Lanka as a destination to invest as well as source IT and knowledge process management services from an agile as well as a cost competitive destination like Sri Lanka. The sessions directly attracted 85 participants and created awareness why and how Sri Lanka supports SME’s in Australia and globally in their digital transformation journey.

ICTA is prominently giving leadership to the Sri Lankan ICT industry in achieving the overall national IT/BPM goals of reaching USD 5 billion in export revenue and a workforce of 200,000 by 2022.
Sri Lanka and the ICT industry is ranked among the top 15 offshore destinations for delivering IT, BPM and other knowledge services by the prestigious international consultancy firm ATKEARNEY and Ranked among the 6 Primary Countries in Asia Pacific by Gartner.

Over the last five years ICTA has initiated, given leadership and facilitated over 25 business promotion activities to promote international exposure for the domestic ICT Industry, which includes over 70 unique companies. These activities have been identified by ICTA based on its adequate research (conducted in-house) followed by the endorsement / recommendations given by partners and the interest expressed by the local industry to the EOI requests. ICTA’s facilitation process include a transparent selection of participants, a comprehensive training to prepare the delegates for the mission which has supported the participants to improve their market entry/ development strategy along with their marketing collaterals as a result of the learning, funded and coordinated national pavilions and networking sessions for local companies to exhibit and network with potential business counterparts in designated countries.

The delegation that took part in the Connect EXPO 2017, as an average had 20-25 initial business contacts out of which 5-10 potential business leads each. ICTA will also support the local companies to mediate further discussions with the potential leads and to ensure that sustainability and successful business and corporation is achieved as a result of the mission.