The "Tech Boost Tourism" project, initiated by ICTA in July 2022, is set to revolutionize Sri Lanka's Tourism and Hospitality sector. The project's inception was driven by the need to empower businesses in this sector with cutting-edge technology solutions, ultimately enhancing their competitiveness and boosting economic growth.
The primary objective of the project is to raise awareness of technology's potential within the tourism sector and provide practical tech solutions to interested parties. By promoting technology adoption among industry stakeholders, the project aims to create seamless and efficient tourism experiences for visitors while strengthening Sri Lanka's tourism industry's reputation and driving its digitalization.
Key elements of the project include providing businesses in the Tourism and Hospitality sector access to new technologies, enhancing their operational efficiency, and promoting environmentally friendly practices. The project also encompasses various activities, including education campaigns, infrastructure improvements, data management, and community engagement.
Crucial partners and stakeholders include the Ministry of Tourism, Sri Lanka Tourism Development Authority, industry partners, and IT companies. The project's diverse target audience encompasses government agencies, tour operators, accommodation providers, environmental organizations, and SMEs in the tourism sector.
The expected outcomes of the Tech Boost Tourism project are enhanced technological capabilities, improved operational efficiency, increased competitiveness, sustainable practices, and substantial economic growth. The project aims to boost tourism revenue, create jobs, develop skills, and foster collaboration within the industry.
As the project progresses, its achievements will be measured through tech adoption rates, customer satisfaction, job creation, environmental impact, and revenue growth. Success stories and community engagement will highlight the project's positive impact.